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The "Buzz"

It's All About
Authentic Fan Engagement

Check out some reports and articles that underscore the importance of a brand establishing personal relationships with fans. 

How Personalization Can Spark Customer Loyalty    LINKEDIN

Investing in personalization may seem like an expensive and overwhelming task, but technology has made it more attainable. It’s certainly worth the ROI — and the customer loyalty — in the long run.

Social Media Marketing: The Importance of a Two-Way Conversation      IMPACT

Engaging in conversation, shows that you’re not just a cold organization disconnected from their buyers; it shows you are listening,understand, and care about their concerns on a human level.

How to Build Brand Loyalty With Personalization       THE MANIFEST

Social media engagement can be a powerful tool to build trust and strengthen the authority of your brand in your industry.

Personalizing Content Builds Customer Loyalty       RIS NEWS

Using a personalized content-driven approach creates a bond between companies and their customers, and in doing so, creates inspiring experiences that turn customers into lifelong fans.

The New Science of Customer Emotions       HARVARD BUSINESS REVIEW

Using a personalized content-driven approach creates a bond between companies and their customers, and in doing so, creates inspiring experiences that turn customers into lifelong fans.

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